EMD Serono

Ongoing Platform and Resource Development

For over 20 years, EMD Serono has been utilizing their experience and research to develop groundbreaking Multiple Sclerosis (MS) treatments that improve patients' lives. To that end, they offer both Rebif and MAVENCLAD therapeutic options along with informative and educational resources that help people impacted by MS and their care partners.

Since 2015, WF has been the technology partner for the EMD Serono Neurology and Immunology team. WF has built and maintained targeted digital platforms for product information, patient materials and Health Care Professional (HCP) specific resources. These high-value applications need to be developed and deployed with a stringent level of data privacy, redundancy, and content agility.

MS LifeLines homepage

Mavenclad I'm Ready subdomain homepage

Highlights

WF provides EMD with everything from data-driven insights and system architecture to User Interface (UI) and Application Programing Interface (API) code along with all the DevOps required to build and deploy dozens of different applications.

Mobile view of the category organization of a product field

Mobile breakdown of websites

Regeneration calculations for Demineralization

Why Mavenclad? landing page

New Rebif & MAVENCLAD Websites

In partnership with EMD Serono, WF developed and launched Adobe Experience Manager (AEM) websites for Rebif and MAVENCLAD, targeting both Direct to Patient (DTP) and Health Care Professional (HCP) specific segments with unique content and conversion funnels.

Multiple, Audience-specific Microsites

WF developed microsites to funnel traffic to the primary EMD therapy domains, each of which generates over 50K page views monthly.

Comprehensive User Survey

This survey, which was used for market research and analysis, had above-average completion rates and delivered valuable insights for data-driven decision-making.

Real Stories from Real Patients

WF partnered with the EMD Serono team to create Express4MS, a video series that promotes specific MS therapy awareness and uses authentic endorsement for increased brand visibility and consumer trust.

Express4MS landing page

Project Services

User Journey Mapping

CX Strategy

UI Development

API Development

CI/CD Pipeline

Release Planning

Ongoing Testing and Optimization

Technology

Azure

Rackspace

Adobe Experience Manager

Angular

.NET Core

Adobe Analytics

Region

North America