BMW of North America was one of the first Automotive OEMs to offer their full catalog of lifestyle, accessories, and hard parts within the Amazon Ecommerce marketplace.
BMW of North America
Driving the future of ecommerce
1
The Work
BMW of North America was one of the first Automotive OEMs to offer their full catalog of lifestyle, accessories, and hard parts within the Amazon Ecommerce marketplace.
As strategic partners for over a decade, WF built and continues to maintain BMW’s unique Amazon Marketplace Integration (“MI”). This solution leverages BMW’s dealers as sellers-of-record and allows admins to manage product detail pages, fitment, operations and reporting on behalf of dealers.
Primary Services
Strategy
Consulting
Data
Delivery
2
The Highlights
Content Management
Using our solution, BMW can push curated and brand-managed selections to their dealers’ Amazon Seller Central Accounts.
Sales Monitoring and Performance
Centralized dashboards give BMW stakeholders and dealers the ability to see their performance in real-time.
Accurate Product Mapping & Fitment
Our solution delivers ongoing accuracy and parity assurance of all BMW of North America model/series fitment data for Amazon’s garage & part-finder shopping experiences.
Centralized Product Inventory Management
Customers can be sure the product they’re buying fits their BMW. WF’s product system delivers ongoing accuracy and parity assurance of all BMW of North America model/series fitment data for Amazon’s garage & part-finder shopping experiences.
Dedicated Maintenance
We support all technical aspects of the Amazon Marketplace digital product solution and collaborate with Amazon to provide dedicated support to BMW and their dealers.