WF partnered with MACU, a full-service financial institution and industry leader with $7.5B in assets managed, and their creative agency-of-record Struck to create a comprehensively re-envisioned eBanking website experience for MACU’s over 700,000 members.
Mtn. America Credit Union
Engineering and developing a new eBanking web product solution
1
The Work
WF partnered with MACU, a full-service financial institution and industry leader with $7.5B in assets managed, and their creative agency-of-record Struck to create a comprehensively re-envisioned eBanking website experience for MACU’s over 700,000 members.
Primary Services
Strategy
Engineering
Development
Testing
2
The Highlights
Custom Kentico implementation
WF developed a custom product solution using the Kentico 10 content management system, which included graduated user permissions logic and approval workflow. The custom experience also provided integrations with critical MACU enterprise endpoints.
Intelligent, predictive search
Search for the new MACU website was powered by WF’s predictive algorithm, allowing users to learn more about membership, explore MACU’s services, or find answers to common questions about their account.
Improved information architecture and interface design
WF redefined the information architecture for the new MACU website, streamlined the megamenu navigation, and ensured ADA compliance across the site. The resulting interface was fully adaptative and responsive to ensure consistent user experiences across all desktop and mobile device types.
3
The Reaction
"MACU chose Kentico, and its Certified Implementation Partner, Williams Forrest, to bring a new level of adaptability and ease-of-use to the credit union’s content management at MACU.com.
Kentico has enabled us to create a completely custom web presence that integrates seamlessly into a variety of third-party tools which enhance the overall user experience. The Kentico 10 implementation streamlined the authoring and maintenance work of the Mountain America team resulting in both time- and cost-savings while allowing us to retain complete control over content and presentation."