Williams Forrest partnered with digital agency Big Spaceship to collaborate on a new mobile application intended to extend the newly launched in-store BMW Genius Everywhere program.
BMW of North America Genius App
Building a better owner’s manual
1
The Work
Williams Forrest partnered with digital agency Big Spaceship to create a mobile application intended to extend the in-store BMW Genius Everywhere program. New to the creative landscape at BMW of North America, Big Spaceship was bolstered by Williams Forrest’s extensive experience with the BMW brand and thorough knowledge of BMW’s backend data systems.
WF skillfully used its years of BMW brand expertise and previous custom CMS experience to ensure this new mobile app would be brand compliant, efficient, and easily maintained.
Primary Services
Strategy
Development
Testing
Engineering
2
The Highlights
A mobile, media-rich owner’s manual
The BMW Genius App supported BMW NAcustomers at all phases of the purchase cycle, allowing them to engage with how-to videos, key features, and model-specific product information before, during, and after they made a purchase.
Autonomous content updates
By creating a custom-built API layer that connected the CMS and app, WF ensured that the BMW NA team could make updates to content instantly without requiring users to update the app itself.